Pre-game rituals.(Outtakes: An Inside Look Into Arkansas Media)

It appears that University of Arkansas football games will broadcast on fewer Arkansas radio stations this fall than in years past.

At least 19 fewer stations have signed up to carry the 2009 games after ISP Sports, the company that distributes the broadcasts, decided to extend the pre-game show to three hours. The pre-game show had traditionally run 1 1/2 hours. And only one Little Rock station has agreed to air the games this fall.

The extended programming cut into locally produced pre-game shows, causing several stations to balk at signing contracts, radio insiders said. The locally produced shows provided valuable inventory for local stations to sell.

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